The Email Renaissance: The 5 Things You Need to Know
Speakers: Shar VanBoskirk, Vice President and Principle Analyst, Forrester Research; Dan Smith, SVP, Marketing, ClickSquared
Email isn’t going anywhere and continues to be one of the marketer’s most powerful communication channels. Marketers need to be able to creatively and effectively incorporate email into cross-channel programs to maximize results. In this webinar you’ll learn how:
- Email will only continue to grow in importance
- To develop innovative cross-channel marketing strategies to get the most “bang for the buck”
- To combine email and social media for improved results
- The social inbox fits into the channel mix
- Email can become more of a social medium
