Triggered Communications
Putting customer data to work
Getting the right information to customers at the right time, precisely at that moment when they’re considering a decision, increases results 3-10x. But how do you know when that time will be? How do you calculate the exact moment? And then how do you ensure your communication will be timely? The answer is Triggers, or the use of pre-determined business rules that are activated by a customer’s action or non-action. These behaviors act as the mechanism that automatically sends out timely and tailored multi-channel communications ensuring your messages gets to the right place at exactly the right time.
ClickSquared offers trigger-based solutions that give clients the ability to identify trigger opportunities and use them to customize print or email communications. ClickSquared is a complete solution that uses real-time data feeds for split-second timing. Our solution makes determining and executing against triggers easy by covering all the bases from beginning to end including:
- Event-detection
- Highly personalized messaging
- Delivery over multiple channels
- Response behavior follow-up
- Measurement
