eMail Marketing Solution
Putting customer data to work
Our email marketing solution leverages core capabilities including Event Triggering, Dynamic Content, Workflow, and Rule Management. In addition, our team of email experts work with you to ensure your programs continue to exceed your goals. Additional services that clients can use to augment the self service capabilities include:
>> Measurement, Analytics and Testing
>> Custom Application Development
>> Advanced Deliverability of Services
:: Program Design: We work closely with clients at the very inception of their email programs to define objectives, design and develop the communication, define and implement email communication governance programs, and provide expert advisory services to implement best practices, ensuring your program is as effective as it can be.
:: Creative Development: ClickSquared will work with you on email template design and development, preference center design, and landing page design to give you one contact for all your email program needs.
:: Measurement, Analytics and Testing: Continuously improve your program results by using advanced statistical techniques to derive the optimal mix of timing, offers, content and customer segmentation. The insights from this analysis and testing can be easily applied to change business rules that are invoked to execute your program.
:: Custom Application Development: Work with ClickSquared’s technical and client engineering team to develop custom web applications specific to your marketing needs including co-registration systems and preference centers.
:: Advanced Deliverability Services: To address the growing deliverability dilemma and maximize the effectiveness of every program, ClickSquared offers the most advanced and comprehensive suite of deliverability solutions in the industry. Through our partner Pivotal Veracity, we provide an integrated package to design, preview, score, execute and measure your programs helping you predict results.
>> Click here to learn about eServices.