Cross-Channel Marketing Strategy
ClickSquared's cross-channel marketing strategy development is focused on architecting relationship marketing strategies and tactics that capitalize on our clients' brand advantages. The strategies encompass personalized value propositions that are extended to our clients' customers through direct communications and service. These relationship marketing strategies are founded on customer intelligence and couched in terms of customer value.
Our cross-channel marketing strategies:
- Have a solid foundation of industry-specific expertise
- Comprehend financial models of customer value that drive customer investment
- Leverage technology-enabled marketing and media
- Click with our clients' customers
To develop an effective marketing strategy, we create not only an email marketing strategy, but consider all channels including social media, mobile and direct mail. As a starting point, ClickSquared conducts an opportunity appraisal. This consists of an in-depth examination of your customers, viewed through sources such as internal customer data, independent research, and an existing base of insight. The opportunity appraisal provides the foundation for identifying a database/relationship marketing opportunity. The result is a strategic and financial perspective on your relationship marketing investment. This enables us to develop a cross-channel marketing strategy that helps you provide personalized, relevant communications to your customers.