Analytics
ClickSquared uses analytics to develop marketing strategies for guiding customer investment objectives, implementing communication solutions, measuring campaign and customer investment results and then optimizing those results over time.
Our services include:
>> Business Analysis & Insight
>> Modeling
>> Research for Relationship Marketing
ClickSquared has the capability to provide a wide range of analytic and strategic consulting services. From customer value analysis to advanced predictive models, ClickSquared has the experience and personnel to provide meaningful analysis, present findings in a clear, relevant manner and develop concrete marketing strategies based on those findings. Our analytical approach leads to more effective customer acquisition, growth, retention and win back strategies.
>> :: Business Analysis & Insight:
Solutions include:
- Customer Value Analysis: understanding customer value and assigning marketing dollars based on opportunity.
- Strategy Development: fact-based decisions and solutions for conversion, growth, retention and reactivation.
- Campaign Optimization: control groups, response lift and return-on-investment.
- Marketing Mix: maximize ROI by identifying the “right” (person, message, place, time and context) campaigns.
:: Modeling:
Solutions include:
- Predictive Modeling: applied to prospects and customers where targets and offers are matched to yield the best ROI possible.
- Attrition models: with strategically timed interventions to reduce defection or cause the customer to become more engaged.
- Time to next Purchase: identify customers who are likely to buy and when they are ready to buy.
- Profiling: to obtain a better understanding of your customers.
:: Research for Relationship Marketing:
Solutions include:
- Surveys: to predict growth opportunities at an individual level.
- Experimental Design: to optimize campaign performance through creative, offer, target variations.
- Trend, or Time-Series Analyses: identify customer patterns and variations for insight into marketing opportunities.
- Viral Marketing Research: measuring the impact of social networking.
Beyond Analytics, ClickSquared offers business intelligence including: Data Mining, Reporting - Dashboard – Visualization, Automated Analytics & Exploratory and Structural Analysis.
>> Read more about business intelligence.