Report
The Cross-Channel Marketing HubSM provides marketers with an integrated reporting module for the continuous measurement and optimization of marketing campaigns. Through a comprehensive library of interactive reports and dashboards, Report helps marketers understand campaign, offer and channel performance, make informed changes, and discover new opportunities to increase revenue and customer engagement.
You’ll understand which campaigns are most effective, which offers are performing the best, which segments are most responsive, and the channels that drive the most revenue.
Report’s interactive business intelligence capabilities allow you to:
- Measure campaign, offer and segment performance -- and drill-down into report details.
- Monitor channel activity, with content validation, real-time execution, delivery statistics, and exception handling reports.
- Conduct ad-hoc data exploration and visualization.
- Understand trends over time and period-over-period performance.
- Track key performance indicators with interactive dashboards
Report provides marketers with an integrated, streamlined approach to performance measurement, response attribution and customer analysis.
