The Cross-Channel Marketing Hub

ClickSquared's new fourth generation cloud based marketing platform, the Cross-Channel Marketing HubSM (“the HubSM”) consolidates and integrates the enterprise-class features and functionality typically found in stand-alone channel-specific platforms and gives marketers a tightly integrated, easily orchestrated cross-channel marketing and delivery capability – completely managed in the cloud.  

There’s no software to install, no database to deploy, no servers to maintain, and no upgrades to plan.  ClickSquared's Hub is available whenever and wherever you need it – internet access and a browser are all that’s required to start planning, designing and executing your social and direct marketing campaigns.

customer understanding - customer preferences, web analytics, customer analytics, triggered events. centralized business rules - segmentation, offer management, interaction history, real-time response, contact frequency. cross-channel execution - direct mail fulfillment, inbound integration, distributed marketing, email & SMS delivery

Engaging intelligently with each and every customer is critically important. To do so, marketers need a cross-channel marketing platform that enables them to dynamically and nimbly manage a growing number of customer touch points and interactions.

The Cross-Channel Marketing Hub allows marketers to consolidate and manage multi-dimensional customer data, visualize and analyze that data and develop common business rules for consistent customer treatment. It also allows marketers to design multi-wave campaigns to orchestrate relevant cross-channel customer dialogs; develop ad hoc, recurring and automated “trigger” campaigns -- and execute/deliver those campaigns across their desired channels.

Of significant note is an innovative set of capabilities (clickSOCIAL) that allow marketers to easily design and deploy games, contests and polling apps into Facebook and Twitter – and convert fans and followers into their direct marketing programs.

Our Hub represents a ground-breaking step forward in making sophisticated, yet easy-to-use, affordable marketing tools available to the vast majority of marketers. For the first time, marketers can enjoy the cost advantages, flexibility and convenience of software as a service without sacrificing the functionality found in expensive “big software” campaign management tools.