Customer Intelligence
Explore Customer Data, Identify Opportunities, and Take Action Immediately
With Discover, our Hub's customer intelligence module, marketers have an intuitive way to explore customer data without asking for help from technical specialists. ClickSquared's Cross-Channel Marketing HubSM enables marketing users to gain critical insights through a highly flexible data visualization interface, making it easy to spot customer trends and opportunities, and then take immediate action to select target audiences for marketing campaigns and programs.
Analyze Customer and Campaign Data Visually and Easily
Truly understanding customers is fundamental to successful marketing. To do so, marketers need to be able to explore and analyze reams of customer data and go back to the data often. But how can marketers still be nimble and effective with their marketing if they have to ask technical or analytical staff for help with data analysis every time? Discover is a full-featured customer intelligence tool that allows marketers to explore data via a drag & drop interface and depict that data in visual, graphical formats. Discover also enables marketers to drill down into reports and charts to understand the underlying details.
Discover helps marketers analyze and explore customer data on their own and turn insight into action:
- Visual selection: Upon discovering an interesting audience cluster within an ad-hoc report, marketers can save, with the click of a mouse, save the audience as a “strategic segment” and instantly create a campaign to that group within the Campaign tool.
- Ad hoc analysis: Allows marketers to think outside the box and perform train-of-thought analysis.
- Flexible manipulation of data: Marketers can pivot, drill, slice, sort and filter down to find the answers to their questions.
- Derived fields: extend the data model to include new fields derived from existing information.
- Profile key customer segments: generate quick counts and multi-dimensional crosstabs.
With ClickSquared's Hub, marketers have intuitive and user-friendly customer intelligence software to explore their customer data.
Move Rapidly From Insight to Action
The data exploration capabilities of Discover help marketers:
- Better understand and identify key customer segments
- Reduce the time, effort, and cost needed to move from insight to action
- Improve marketing results by building highly effective, analytics-driven campaigns
