clickTRACK: Real Time Email Tracking
As customers and prospects interact with email and other marketing programs, they’re sharing valuable information about their individual interests and needs. If marketers can quickly respond with personalized messages that reflect all this knowledge, their communications will be more compelling and far more successful. How can companies personalize their marketing without encountering high costs, unacceptable complexity, and difficult custom integration?
The answer is clickTRACK, ClickSquared's tracking mechanism that gives marketers the ability to collect real-time customer behavior data across marketing channels. clickTRACK provides marketers with robust cross-channel reporting data, giving precise numerical and graphical breakdowns of campaign performance including opens, click-to-opens, and click-through statistics.
Fully integrated with ClickSquared's Cross-Channel Marketing HubSM, clickTRACK allows marketers to perform landing page and email tracking themselves, without burdening technical resources.
Uses include:
- Email marketing: Enables marketers to author and track personalized email campaigns within ClickSquared's Cross-Channel Marketing Hub email authoring tools and easily create dynamic, personalized email content.
- Social marketing: Enables marketers to track "refer to friend" and "share with my network" actions without data integration headaches
- Landing pages: Create, personalize, host, link to, and track customized landing pages and forms with no IT involvement
- Customer analytics: Add richness to 3rd party web analytics view of customers by incorporating insight into past responses to marketing and offline activity for analysis through the same reporting, ad hoc analysis, segmentation and targeting tools
Using clickTRACK, marketers can segment their customers quickly and easily based on click behavior, and use this information to drive subsequent campaigns and campaign strategies.
