Campaign Management
Speaking directly to each individual customer is the key to successful marketing.
But how do you target thousands — or millions — of individuals with the right message? How do you track and honor individual customer preferences? How do you quickly and cost-effectively design, orchestrate, execute, and measure customer-specific communication strategies across all of your channels, online and offline, while managing email campaigns, social media, mobile and direct mail?
The answer is the Cross-Channel Marketing HubSM, the industry's only true cross-channel campaign management application. ClickSquared's Hub incorporates deep features for:
- Segmentation, offer and channel execution: A powerful, flexible user interface to manage not only email campaign management, but also the entirety of a cross-channel marketing campaign’s logic including audience segmentation, exclusions, variable content rules, and assignment of offers and channels
- Shared business rules: A central repository that enables use, re-use, and tracking of campaign building blocks including audiences, segments, offers, treatments, creative content and exclusion rules
- Interaction history: A complete history for each recipient that tracks any offers presented, context, content and campaign details, clicks and opens, and response or non-response – all critical to email campaign management and building an effective, orchestrated customer dialog
- Scheduling, variable message generation, and complete cross-channel execution: Complete campaign execution capabilities, including the ability to establish automated “triggered” email campaigns and direct mail campaigns, schedule multi-wave campaigns across channels, incorporate data from multiple sources and design highly relevant, customer-specific (variable-content) campaigns with nearly unlimited permutations
- Response attribution: Closes the loop by attributing responses of various types (direct, indirect, inferred) to email campaigns and cross-channel marketing campaigns using multiple attribution methods
- Reporting and analysis: Standard campaign and channel delivery reports, dashboards, and other analyses that are key to effective email marketing management and overall campaign management are included. A flexible and open data mart allows custom data fields to be incorporated into reports, and, if desired, allows third-party reporting tools to be used
The Cross-Channel Marketing Hub can help you successfully optimize your email campaign management, social media management, mobile and direct mail efforts. Email marketing management and cross-channel marketing can be very hard without the right tools and technology, but with ClickSquared's Hub you can easily create perfectly-timed, personalized interactions with your customers.
