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Customer Analytics
ClickSquared provides a wide range of marketing analytics and strategic consulting services. From customer value analysis to advanced predictive models, ClickSquared's customer analytics experts provide meaningful analysis, present clear, relevant findings and develop concrete marketing strategies based on those findings. Our analytical approach leads to more effective database marketing and cross-channel marketing strategies such as customer acquisition, growth, retention, and win-back programs. Our customer analytics solutions include:
Data Mining
Solutions include:
- OLAP: Drill through large volumes of summarized data
- Business Rules: Segment and personalize campaigns
- Customer Lookup: Link all customer touch points
- Text Mining: Derive high quality information from parsing input text via patterns and trends
Automated Analytics
Solutions include:
- Anomaly Detection: Set thresholds, monitor pattern deviation, and flag records
- Intelligent Alerts: Provide marketing analytics which give you real-time insight into business operations to improve results
- Auto-email: Database marketing that delivers personalized business information via email which shortens "time to action" for fact-based decisions
- Information Seeks You: Via notification (e.g. email statistics 48 hours after delivery), performance (when a threshold is reached), or transactional (a specific transaction type occurs)
Exploratory and Structural Analysis
Solutions include:
- Data Cleansing: Identifies outliers, missing, or poor quality data to ensure data integrity
- Data Transformation: Compiles metadata (derived information in relation to the data)
- Data Appending: Enhances a customer's profile with key information (demographic/lifestyle) not available in the raw data
- Data Exploration: Couples descriptive statistics with a method of interacting with data to uncover patterns and issues for further investigation.
In addition, ClickSquared offers a variety of customer analytics including customer profiling, customer value analysis, campaign pro-forma ROI planning, and ROI Assessment as well as in-depth analyses ranging from customer behavior and attitudinal trends, to experimental design and predictive modeling, that can help to solve your marketing challenges.
