The Click 3G Cross-Channel Marketing Platform
ClickSquared has deep experience in direct mail production, email marketing and delivery, data analytics, marketing automation and campaign management — the result of various mergers since its founding in 1999. ClickSquared's new Click3G cross-channel marketing platform consolidates and integrates the best-of-breed features from its original channel-specific platforms and gives marketers a tightly integrated, easily orchestrated, cross-channel marketing and delivery capability.
Engaging intelligently with each and every customer is critically important. As a result, marketers need a cross-channel marketing platform that enables them to dynamically and nimbly manage a growing number of customer touch points and interactions. The Click3G marketing platform allows marketers to serve up cross-channel marketing campaigns — including real-time campaigns — in a highly-targeted, fashion utilizing marketing automation. Never before have marketers been able to seamlessly drive cross-channel programs in this manner.
By giving marketers a single platform from which to manage their channel mix, they are able to intelligently reach more of their customers — on the customer's preferred channel — and as a result, improve their marketing results.
While there are other marketing platforms that claim to be cross-channel, most really do nothing more than produce customer files that are sent off to a variety of delivery and production partners. What makes Click3G unique is its ability to actually deliver across channels and to provide easy-to-use marketing automation. A marketer has the ability to map common design elements across each delivery channel (including print production); use shared customer attributes and/or survey data to craft highly personalized, channel-appropriate messages and orchestrate multi-wave, cross-channel marketing campaigns — without having to stitch-together multiple technology platforms, move files back and forth, or coordinate with multiple delivery and fulfillment vendors.
The added benefit of an end-to-end cross-channel marketing platform is that response data is centrally captured — allowing for rapid, iterative improvement of campaign performance. There is even a capability to use real-time feedback to automatically shift campaign output to higher performing channels, creative treatments and message mixes.
