Marketing Content Management
Click3G has an embedded marketing content management capability that allows for the easy sharing and re-use of digital assets across channels. It provides marketing departments and their agency teams sophisticated media management capabilities without the need for complex IT support and resources.
Click3G makes it easier to manage and publish all of your digital assets and message copy from one place. Its marketing content management system, or marketing CMS, facilitates easy cross-channel collaboration while complying with governance guidelines. Coupled with an intuitive user interface, extended features for print output, and granular personalization features, it allows business users to take ownership of their company's cross-channel brand consistency, and assures that relevant content is always delivered to the right audience.
Through the Click3G marketing CMS component, metadata is combined with the content by both automated and manual means to manage creative assets. Click3G facilitates the creation of taxonomies, categories, vocabularies, and the assignment of metadata like title, author, rights-applying security policies, versioning, asset linking, and tracking derivative work as needed.
Benefits of the marketing content management system include:
- Centralized storage, management, and distribution for approved marketing content
- Enhanced cross-channel collaboration
- Improved control over brand compliance and consistency
- Streamlined process for customization of email content, print output, and landing pages
- Reduced time and cost
- Finding and re-using valuable marketing assets
The Click3G marketing CMS component enables your business to have much more efficient collaboration and reuse of digital assets across marketing channels and campaigns.
