Campaign Management
Speaking directly to each individual customer is the key to successful marketing.
But how do you target thousands — or millions — of individuals with the right message? How do you track and honor individual customer preferences? How do you quickly and cost-effectively design, orchestrate, execute, and measure customer-specific communication strategies across all of your channels, online and offline, while managing email campaigns, social media, SMS and direct mail?
The answer is Click 3G, the industry's only true cross-channel campaign management application. Click 3G incorporates deep features for:
- Segmentation, offer and channel execution: A powerful, flexible user interface to manage not only email campaign management, but also the entirety of a cross-channel marketing campaign’s logic including audience segmentation, exclusions, variable content rules, and assignment of offers and channels
- Shared business rules: A central repository that enables use, re-use, and tracking of campaign building blocks including audiences, segments, offers, treatments, creative content and exclusion rules
- Interaction history: A complete history for each recipient that tracks any offers presented, context, content and campaign details, clicks and opens, and response or non-response – all critical to email campaign management and building an effective, orchestrated customer dialogue
- Scheduling, variable message generation, and complete cross-channel execution: Complete campaign execution capabilities, including the ability to establish automated “triggered” email campaigns and direct mail campaigns, schedule multi-wave campaigns across channels, incorporate data from multiple sources and design highly relevant, customer-specific (variable-content) campaigns with nearly unlimited permutations
- Response attribution: Closes the loop by attributing responses of various types (direct, indirect, inferred) to email campaigns and cross-channel marketing campaigns using multiple attribution methods
- Reporting and analysis: Standard campaign and channel delivery reports, dashboards, and other analyses that are key to effective email marketing management and overall campaign management are included. A flexible and open data mart allows custom data fields to be incorporated into reports, and, if desired, allows third-party reporting tools to be used
Click3G can help you successfully optimize your email campaign management, social media management, SMS and direct mail efforts. Email marketing management and cross-channel marketing can be very hard without the right tools and technology, but with Click3G you can easily create perfectly-timed, personalized interactions with your customers.
