The Kraft Sports Group Partners with ClickSquared To Help Increase Fan Engagement
Waltham, Mass., January 5, 2010 — The Kraft Sports Group, which includes the New England Patriots, the New England Revolution and Gillette Stadium, announced today that it has selected ClickSquared as its email and relationship marketing solution partner. ClickSquared's best-in-class data integration capabilities will enable the Kraft Sports Group to improve customer life-cycle marketing efforts and create more targeted customer communications.
The New England Patriots are one of the strongest brands in sports, having won more games over the last 15 years than any other NFL franchise, including three Super Bowl championships since 2001. The New England Revolution, 2007 U.S. Open Cup and 2008 SuperLiga champions, are a perennial contender in Major League Soccer. Gillette Stadium, home to the Patriots and Revolution, is New England's premier sports, concert and special event venue. The Kraft Sports Group will leverage ClickSquared's on-demand marketing platform to improve the delivery of information from these entities to all of their varied customer groups.
"The Kraft Sports Group is a known innovator in both the sports and business worlds. The marketing solutions we're working with them to create will continue to strengthen their position by helping them to build stronger relationships with their fan base," said Wayne Townsend, CEO, ClickSquared. "By combining our technical, strategic and analytical capabilities we'll enable them to create data-driven marketing communications that orchestrate and deliver targeted, effective, relevant messages to their fans."
"Our goal is to provide timely and relevant information to our customers while closely measuring the effectiveness of those communications," said Jessica Gelman, Director of New Business Development and Operational Initiatives for the Kraft Sports Group. "ClickSquared's analytical framework and multi-channel marketing expertise allows us deeper insight into what information our fans want to receive. We are also always pleased when the best company for a job is one from New England."
About ClickSquared:
ClickSquared is a premier provider of intelligent email and relationship marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement programs, ClickSquared's on-demand marketing platform orchestrates and optimizes analytics-driven customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing and technology experts that are passionate about our clients' success, ClickSquared delivers affordable, personal, relevant and effective marketing solutions that enable organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world's best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Greyhound, HomeAway, Hyatt, Loews Hotels, Montage Resorts, Outrigger Enterprises Group, Starwood, Sovereign Bank, US Bank, US Gypsum and Virgin Money. For more information on ClickSquared, visit the company's web site at www.clicksquared.com.
About the Kraft Sports Group:
The Kraft Sports Group, headquartered in Foxborough, Mass., is the sports and entertainment division of The Kraft Group, the holding company for the Kraft family's various business interests. The Kraft Sports Group properties include the three-time Super Bowl Champion New England Patriots, Major League Soccer's New England Revolution and Gillette Stadium, New England's premier venue for sports, concerts and special events. For more information, please visit www.thekraftgroup.com/sports_entertainment.
