:: RELEVANCY - NEW AND IMPROVED:
Marketing messages are everywhere. And that’s not necessarily a bad thing, unless yours are the ones being ignored. As marketers, we’re always looking for the most effective way to deliver messages to customers that will make them take notice and take action.
CEO message continued >>>

:: 5 WAYS TO RE-VITALIZE YOUR RELEVANCE:

The more relevant your marketing programs are, the more successful they’ll be – the evidence is undeniable. How do you get there? How do you take your customer communication from simple personalization and bump it up a few notches to include triggered and highly tailored communications based on specific customer behavior and patterns? Here are five ways to boost the relevancy of your campaigns:
Full Story >>>

Relevant, multi-channel marketing sounds good in theory, but who’s doing it? Any companies that you’ve actually heard of? You’ll be surprised. As reported by Carol Krol in BtoB, not only are leading companies executing against the idea, they’re continuing to build campaigns and programs around this latest marketing principle: Full Story >>>

If you missed it live and in person, you can still see the ChiefMarketer webinar The ROI of Relevance presented by Click Tactics CEO Andy Frawley and the VP of Interactive Services at MBS, Sari Tamilio.

To view this webinar, click here:

Would you like to send this newsletter to a friend? Click Here >>>

 Get Up-to-Date