:: MARKETING DOLLARS MOVE AGAIN:
Loyalty and Relationship Marketing
We’ve all read the reports that marketing dollars are moving. Gone are the days of inflated advertising budgets supporting outrageously expensive ad buys to build brand awareness. While building brand awareness is still an important part of the marketing mix, it’s difficult to measure and hard to track results that directly affect the bottom line. This combined with increasing pressure marketing executives are getting from upper management to demonstrate ROI, have lead to more scrutiny of dollars spent. CEO message continued >>>

:: MULTI-CHANNEL MARKETING - WHERE ARE YOU?

Based on a Click Tactics survey of over 150 Marketers, organizations are now starting to move beyond simple segmentation and targeting and beginning to leverage more advanced techniques like event-triggering. A pleasantly surprising 10% of the respondents have already entered the world of coordinated multi-channel marketing. Where does your organization fall?

Why do marketers have trouble delivering relevant messages through multiple channels? What’s standing in the way of taking this simple idea from concept to execution? Too many folks believe it’s too hard or isn’t worth the effort. The results say otherwise.
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Based on a recent Click Tactics survey conducted during a webinar with Direct Magazine and Forrester, over 50% of respondents state execution challenges keep them from executing multi-channel marketing and close to 10% say they don’t think it’s worth the effort. Check out these factoids that will help you make the case and push the envelope on relevancy and multi-channel marketing:
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If you missed it live and in person, you can still see the Direct Magazine webinar Results not Rocket Science: Multi-channel Marketing and Triggered Based Programs presented by Forrester Vice President and Research Director Elana Anderson and Click Tactics CEO, Andy Frawley.

To view this webinar, click here:

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