:: TRIGGER-BASED MARKETING: TIMING IS EVERYTHING
Imagine being able to time a marketing campaign so that it hits exactly when a customer's needs require it. Life-changing events such as the purchase of a new home, the opening of a business, or a child approaching college age could alert marketers to send out messages that communicate to customers specifically about a product or service they need, when they need it most. Today’s trigger-based marketing programs seize the moment by capturing just-in-time data and then turning that data into executable campaigns before the window of opportunity with customers and prospects has begun to close.
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:: TRIGGERS IN ACTION

Triggers don’t just sound good, they are good. Here is just one example of how companies are leveraging the power of triggered-based campaigns:

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The number one reason for consumers not buying products or services through direct marketing, according to a report by the Direct Marketing Association, and as reported in DM News is, “Not the right time.”
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As reported in 1to1 Weekly, a recent Aberdeen Group study recently surveyed 280 companies across industries to understand how they approach customer profitability. Twenty percent of those surveyed ranked ‘best-in-class’ (BIC) – companies that understand the most about customers and reap the most rewards. Two thirds of these companies have annual customer retention of more than 75%.
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