:: Onboarding…
There’s a lot of talk, strategies and metrics around acquiring a new customer. But once they’re on board, what happens to them?

The first six months of the relationship, is the time when a company has its best shot at establishing a firm foundation with its customer; one that’s strong enough to build and expand upon year after year. CEO message continued >>>

:: Onboarding as seen in TowerGroup Report:

Click Tactics was happy to allow Tower Group to use one of our illustrations in the April, 2006 TowerGroup report “No More Tea Leaves: Event Triggers Drive a New Type and an Increasing Number of Communications.” This graphic depicts a simple implementation of communicating with customers based on a pre-determined timeline versus a targeted implementation that uses event and behavior triggers to generate a contact time and channel based on the customers needs and preferences. This type of approach, combined with tailored content, averages a 3-10x increased response rate.

For more information or to order the full TowerGroup report click here.

Timing and relevancy are the foundation on which successful Multichannel programs are built. They allow us to look at our customers behavior and preferences to determine what would interest them the most so our messages can address they’re particular concerns and/or needs. By aligning the content and timing of messages with customer needs and buying decisions, you’re increasing the relevance, response, and, ultimately, revenue from your direct marketing programs.
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In a recent study completed by the CMO Council, “Select and Connect: Strategies for Targeted Acquisition and Retention”, it is apparent that while customer-centric programs are on the rise, and there is more pressure than ever to build and create “technically sophisticated organizations that deliver precisely tuned acquisition and retention programs with measurable investment returns,” the customer information needed to create these programs are lacking.
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