Click Tactics was happy to allow Tower Group to use one of our illustrations in the April, 2006 TowerGroup report “No More Tea Leaves: Event Triggers Drive a New Type and an Increasing Number of Communications.” This graphic depicts a simple implementation of communicating with customers based on a pre-determined timeline versus a targeted implementation that uses event and behavior triggers to generate a contact time and channel based on the customers needs and preferences. This type of approach, combined with tailored content, averages a 3-10x increased response rate.

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