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:: TALK TO THE PERSON NOT THE PERSONA
With any relationship in life, successful communication is a two-way proposition based on mutual interest. Even the best of friends will on occasion tune each other out when the conversation becomes too one-sided. So, smart marketers are learning the imperative of keeping communications relevant and two-way.
CEO message continued >>> |
:: RATCHETING-UP CUSTOMER RETENTION: 5 THINGS YOU NEED TO KNOW
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Where do you start when you measure the success of your marketing programs? Do you start with ROI (Return on Investment) or ROC (Return on Customer)?
Full Story >>> |
| :: 2007 MEDIA SPEND: WHERE WILL YOUR MONEY GO? |
Target Marketing Magazine’s first annual Media Usage Forecast offers a peek at how marketer’s budgets will be divvied-up for 2007. Efforts on retention as well as direct marketing led the pack:
Full Story >>>
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| :: CUSTOMERS IN CONTROL |
As demonstrated by Target Marketing Magazines’ recent study above, there is a renewed interest in customer retention. While acquisition will always be important, keeping your existing customers and learning how to communicate with them effectively through relevant, timely communication is critical to not only increasing your results but to growing your business.
Full Story >>> |
| :: WEBINAR ON-DEMAND: |
If you missed it live and in person, you can still see the Chief Marketer webinar Acquisition 2.0: Acquiring Customers that Stick presented by Andy Frawley, CEO, Click Tactics, and Doug Newell, CEO and Founder, Calexus.
To view the webinar click here.
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