:: TECHNOLOGY DRIVES DIRECT MARKETING
It’s a very exciting time to be a direct marketer – technology is giving marketers more options then ever to not only reach our customers, but to do so in ways that are truly relevant to them. Speaking to them about what they want, when they want and where they want.
CEO message continued >>>

:: REAL-WORLD MULTICHANNEL TACTICS

(excerpts taken from Inside Direct Mail; Direct Mail & Email: United they Stand, by Tracy A. Gill; 12/06)

Marketing programs can reap some serious benefits when email and direct mail join forces. Here’s a look at a few tactics organizations are currently using to leverage each channel's strengths for maximum gains:
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As reported in DM News, while online direct marketing will receive the largest investment increase this year, marketers will continue to leverage multiple channels.
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As seen in the MultiChannel Merchant, Microsoft CEO Steve Ballmer gave the keynote at the National Retail Federation “Big Show”. His session focused on where technology is going and the starting point he said is “with the consumer…”
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Getting Creative with Direct Mail: Benchmarks and Preferred Practice. This is DMA’s first ever report focusing exclusively on direct mail creative. Highlights include direct mailing practices, testing practices and 11 different types of direct mail components. For more information or to order click here.

Actionable Insights into E-mail Marketing: Today e-mail marketing is all about personalized, consistent, relevant marketing messages. Each chapter in this report includes "best practices" based on the comparisons between beginner, intermediate and expert practioners of e-mail marketing. For more information or to order click here.

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