The Key to Successful Cross-Channel Marketing: The Email Preference Center

With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to directly speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers with more relevant, personalized messages, and have embraced the email preference center as the vehicle to capture the information they need to create these communications.

read more