Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford

The emergence of cloud-based campaign management solutions, offered as Software as a Service (SaaS), makes previously cost prohibitive tools available to fit any budget with much (if not all) of the IT costs taken out of the equation. This white paper explores the benefits of employing a cross-channel campaign management system to run marketing programs, along with the unique advantages of selecting a cloud-based platform.

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