How the Miami Dolphins Scored a Touchdown with 1to1 Fan Marketing
Speakers: George Torres, Senior Director, Marketing Communications, Miami Dolphins; Dan Smith, Senior Vice President; ClickSquared
Sports teams continue to face tough competition from other entertainment options. Fan engagement is paramount to success. See, how by using existing fan data, the Miami Dolphins were able to:
- Increase fan engagement and loyalty
- Execute lifecycle-based fan marketing programs
- Create highly targeted and personalized communications
- Drive incremental revenue
