Archived Webcasts
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
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Webinar: Connecting Campaign Management Across Channels
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Speakers: George Torres, Senior Director, Marketing Communications, Miami Dolphins; Dan Smith, Senior Vice President; ClickSquared
Sports teams continue to face tough competition from other entertainment options. Fan engagement is paramount to success. See, how by using existing fan data, the Miami Dolphins were able to create more effective, successful marketing campaigns for increased success.
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Speakers: Daniel Smith, SVP Marketing, ClickSquared, Michael Thompson, Chief Deliverability Officer, ClickSquared and Jonathan Gray, General Manager, HomeAway
Listen to learn more about cross-channel marketing strategies and how to create a dialogue with your customer for increased engagement.
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Speakers: Shar VanBoskirk, Vice President and Principle Analyst, Forrester Research; Dan Smith, SVP, Marketing, ClickSquared
Email isn’t going anywhere and continues to be one of the marketer’s most powerful communication channels. Marketers need to be able to creatively and effectively incorporate email into cross-channel programs to maximize results. In this webinar you’ll learn how:
- Email will only continue to grow in importance
- To develop innovative cross-channel marketing strategies to get the most “bang for the buck”
- To combine email and social media for improved results
- The social inbox fits into the channel mix
- Email can become more of a social medium
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