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Webcasts

Five Tips to Drive Cross Channel Marketing Profitability

Join ClickSquared VP of Marketing Kerry Reilly and The Relevancy Group CEO David Daniels as they share five best practices to advance cross-channel marketing profitability. Hosted by Econsultancy, the webinar will present new data from an executive survey conducted in March 2013 and offer marketers perspective on the latest developments in cross-channel marketing.

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The Email Marketing Scorecard

Join Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Shar VanBoskirk, vice president, principal analyst, Forrester Research, Inc., as they discuss the intelligent use of data in email marketing and the general principles behind the email marketing scorecard.

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The Changing Nature of Campaign Management

Join Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., as they discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.

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Redefining the Marketing Technology Backbone

Speakers: Rob Brosnan, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared

Redefining the Marketing Technology Backbone – moving from systems of marketing management to systems of customer engagement.

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The Changing Marketing Software Landscape

Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared

The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
 

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How the Miami Dolphins Scored a Touchdown with 1to1 Fan Marketing

Speakers: George Torres, Senior Director, Marketing Communications, Miami Dolphins; Dan Smith, Senior Vice President; ClickSquared

Sports teams continue to face tough competition from other entertainment options. Fan engagement is paramount to success. See, how by using existing fan data, the Miami Dolphins were able to create more effective, successful marketing campaigns for increased success.

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The Email Renaissance: The 5 Things You Need to Know

Speakers: Shar VanBoskirk, Vice President and Principle Analyst, Forrester Research; Dan Smith, SVP, Marketing, ClickSquared

Email isn’t going anywhere and continues to be one of the marketer’s most powerful communication channels. Marketers need to be able to creatively and effectively incorporate email into cross-channel programs to maximize results. In this webinar you’ll learn how:

  • Email will only continue to grow in importance
  • To develop innovative cross-channel marketing strategies to get the most “bang for the buck”
  • To combine email and social media for improved results
  • The social inbox fits into the channel mix
  • Email can become more of a social medium

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