Join ClickSquared VP of Marketing Kerry Reilly and The Relevancy Group CEO David Daniels as they share five best practices to advance cross-channel marketing profitability. Hosted by Econsultancy, the webinar will present new data from an executive survey conducted in March 2013 and offer marketers perspective on the latest developments in cross-channel marketing.
Join Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Shar VanBoskirk, vice president, principal analyst, Forrester Research, Inc., as they discuss the intelligent use of data in email marketing and the general principles behind the email marketing scorecard.
Join Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., as they discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Speakers: David Daniels, CEO, The Relevancy Group; Dan Smith, Senior Vice President, ClickSquared
Highlighting results from the ClickSquared/The Relevancy Group 2012 Marketing Executive Survey.
Speakers: Rob Brosnan, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
Redefining the Marketing Technology Backbone – moving from systems of marketing management to systems of customer engagement.
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
Webinar: Connecting Campaign Management Across Channels
Speakers: George Torres, Senior Director, Marketing Communications, Miami Dolphins; Dan Smith, Senior Vice President; ClickSquared
Sports teams continue to face tough competition from other entertainment options. Fan engagement is paramount to success. See, how by using existing fan data, the Miami Dolphins were able to create more effective, successful marketing campaigns for increased success.
Speakers: Daniel Smith, SVP Marketing, ClickSquared, Michael Thompson, Chief Deliverability Officer, ClickSquared and Jonathan Gray, General Manager, HomeAway
Listen to learn more about cross-channel marketing strategies and how to create a dialogue with your customer for increased engagement.
Speakers: Shar VanBoskirk, Vice President and Principle Analyst, Forrester Research; Dan Smith, SVP, Marketing, ClickSquared
Email isn’t going anywhere and continues to be one of the marketer’s most powerful communication channels. Marketers need to be able to creatively and effectively incorporate email into cross-channel programs to maximize results. In this webinar you’ll learn how:
- Email will only continue to grow in importance
- To develop innovative cross-channel marketing strategies to get the most “bang for the buck”
- To combine email and social media for improved results
- The social inbox fits into the channel mix
- Email can become more of a social medium