ClickSquared Bolsters Executive Team with Senior Vice President of Marketing Hire, Dan Smith
WALTHAM, Mass., November 18, 2009 — ClickSquared, the leading interactive relationship marketing firm, today announced the appointment of Dan Smith as senior vice president of marketing.
In this position, Smith will leverage his experience in marketing services and SaaS to set the strategic direction for ClickSquared’s corporate and product marketing, focusing on the definition and packaging of interactive marketing solutions for clients and prospects.
"Dan has more than 20 years of marketing expertise, with a number of years in the financial industry — one of our key verticals. We are confident that his guidance will strengthen ClickSquared's position as a leader in the industry," said Wayne Townsend, CEO of ClickSquared. "By developing and delivering a product marketing strategy that combines his deep understanding of marketing services, marketing software and the competitive landscape, Dan will help us remain one step ahead of the competition."
Prior to joining ClickSquared, Smith was vice president of channel development at Unica, where he managed Unica's MSP and reseller partnerships throughout the Americas. Before its acquisition by Unica, Smith was the chief marketing officer at MarketSoft, where he was responsible for product and corporate marketing, business development, demand generation and channel sales. Earlier in his career, Smith held senior positions at Pegasystems, M&T Bank and Chemical Bank.
About ClickSquared, Inc.
ClickSquared is the premier interactive relationship marketing provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an on-demand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, Hawaii Visitors and Convention Bureau, HomeAway, Hyatt, Montage Resorts, Omni Hotels, Pleasant Holidays, Starwood, Sovereign Bank, US Bank and US Gypsum.
