ClickSquared Appoints New CEO

BOSTON, March 14, 2013 – ClickSquared, a global provider of SaaS cross-channel campaign management software, today announced that its Board of Directors has named Sam Zales CEO. Zales succeeds Wayne Townsend who had served as ClickSquared’s CEO since 2008.

ClickSquared helps brands automate and deliver highly targeted, relevant and effective cross-channel marketing campaigns, increasing marketing velocity and ROI. ClickSquared’s Cross-Channel Marketing Hub has proven to increase retention rates by 28 percent, win-back rates by 44 percent, call-center conversion by 25 percent and return on marketing investment as much as 4X.

“ClickSquared has established itself as one of the most promising companies in the marketing software industry, and I’m thrilled to join at such an exciting time. The company has an extraordinary opportunity to help its clients realize the benefits of increased customer engagement and more profitable customer relationships,” said Zales. “We’ll continue our mission to provide B2C marketers with the best integrated solution for executing targeted marketing campaigns that allow them to test, learn and stay ahead of their competition.” 

With more than 20 years of executive management and leadership experience in the technology and marketing industries, Zales has served in a variety of roles with global brands. Most recently, Zales was President of Zoom Information where he led day-to-day operations and oversaw the company’s growth strategy into the marketing services and sales intelligence arenas. Prior to Zoom Information, Zales was President and CEO of, an online marketplace for business purchasing which he led through its successful acquisition by Reed Elsevier. Sam also spent ten years at American Express, holding a variety of senior marketing roles. He began his career as a management consultant at Bain & Company. He has also served as board director and advisor to fast-growing venture-backed businesses including Performable (acquired by HubSpot), Locu, Artfact, and The Active Network.

"We could not have selected a more talented individual for this position. Sam excels at building technology-enabled marketing solutions that deliver great results for clients. We know his track record, leadership and vision will drive our growth and innovation in the market. We’re thrilled to have him on our team,” said Brad Woloson, Chairman of ClickSquared and General Partner at JMI Equity. "And, on behalf of everyone at ClickSquared, I’d like to thank Wayne Townsend for his many contributions over the years. Under his leadership, ClickSquared executed a significant shift in strategy and transformed marketing for many customers. He’s been instrumental to the company’s success.” 

About ClickSquared
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of “big software” and multi-vendor integrations.

ClickSquared’s Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.  

ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit or via the links below: 



ClickSquared CONTACT:

Tier One Partners                                                                      

Laureen Sanderson