ClickSquared Announces Release of Mobile Marketing Module

ClickMOBILE Extends Channel Reach for Cross-Channel Marketers

 

Waltham, Mass., July 20, 2010 – ClickSquared, a premier provider of email and cross-channel database marketing solutions, announced today the availability of ClickMOBILE, an interactive mobile messaging solution which empowers marketers to easily incorporate SMS -- including message delivery to social channels such as Facebook and Twitter -- into their channel mix.

ClickMOBILE is an integrated component of ClickSquared’s SaaS (Software as a Service) cross-channel database marketing platform, Click 3G.   ClickMOBILE enables marketers to reach a broader audience and engage with them --- instantly.  By delivering geo-targeted offers, mobile video, mobile coupons, surveys and polls, ClickSquared’s clients can gather direct input from their customers, establish new levels of customer intimacy, and drive incremental sales.

“By giving marketers a single platform from which to manage SMS as part of their channel mix, they are able to intelligently reach more of their customers -- on the customer’s preferred channel -- and as a result, improve their marketing reach,” said Dan Smith, senior vice president of marketing at ClickSquared. "While the SMS channel certainly stands on its own, synthesizing SMS into a cross-channel marketing campaign can be extremely powerful.  The use of an SMS keyword can be a great way to have customers opt-in to email.  Email might be the medium by which a customer is presented with a time-sensitive offer.  A subsequent SMS message might remind them to respond by the offer deadline.  By intelligently orchestrating channels to create a meaningful dialogue, marketers can dramatically increase customer engagement and overall response rates.” 

ClickMOBILE includes the following features:

LasikPlus Helps Patients See Clearly using ClickMOBILE

With 62 centers located in 29 states, LasikPlus vision centers have performed over 1.1 million laser vision correction surgeries since 1995.  With so many patients, phone calls reminding patients to come in for their pre-surgery and post-surgery appointments became both time-consuming and costly.  LasikPlus wanted to decrease its costs while ensuring that its patients were receiving necessary pre- and post-operative care.

LasikPlus has been able to achieve both goals using ClickMOBILE.  When patients make appointments, they are given the opportunity to receive appointment reminders via SMS.  Patient’s opting-in to SMS communications appreciate the convenience of receiving reminders wherever they happen to be, and are significantly less likely to miss an important appointment. Since the launch of the program LasikPlus has seen an increase in follow-up appointment attendance and has enjoyed a decrease in outbound calling expenses.

“LasikPlus is committed to providing our patients the highest level of care and customer service,” said Kevin Boothe, director of marketing, LasikPlus. “By giving our patients the opportunity to receive messages via SMS, we can better cater to the reality of their busy lives and ensure that important ophthalmological care is delivered.  From an operational perspective, the ability to orchestrate SMS messages in concert with other patient communications allows us to establish an interactive dialogue that makes for a positive patient experience from initial consultation through the final post-operative visit – and reflects the promise of the LasikPlus Advantage.”

About ClickSquared:

ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment. 

ClickSquared has helped to build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, and US Gypsum. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com.

 

About LCA-Vision:

LCA-Vision Inc., a leading provider of laser vision correction services under the LasikPlus® brand, operates 62 LasikPlus® fixed-site laser vision correction centers in 29 states and 45 markets in the United States. LCA-Vision’s LasikPlus® laser vision correction centers are staffed with skilled ophthalmologists and optometrists and other healthcare professionals. LCA-Vision uses advanced diagnostic equipment and cutting-edge laser technology to help correct nearsightedness, farsightedness and astigmatism.  In business for more than 15 years, LCA-Vision has performed more than 1.1 million procedures since FDA approval of photorefractive keratectomy (PRK) in late 1995. For more information visit http://www.lasikplus.com/.

 

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