Boston Celtics and ClickSquared to Speak at Direct Marketing Association's DMA 2010 Conference & Exhibition
Waltham, Mass., August 10, 2010 – ClickSquared, a premier provider of email and cross-channel database marketing solutions, announced today that Marcia Jacobs, vice president, ClickSquared, together with Matt Griffin, senior director of sales and marketing operations, The Boston Celtics, will be speaking at the Direct Marketing Association’s (DMA) DMA2010 Conference & Exhibition which will take place October 9-14, at the Moscone Convention Center in San Francisco, California.
On Tuesday, October 12th from 3:00 - 4:00 p.m., Marcia and Matt will deliver a joint presentation, “Cover your Man on the Court and Off -- Leveraging 1 to 1 Marketing to Win,” sharing their expertise and experience with conference attendees. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from an impressive lineup of speakers and thought-leaders behind some of today’s most successful brands.
“We are honored to be selected by the Direct Marketing Association to speak at DMA 2010 this fall,” said Jacobs of ClickSquared. “The digital media marketing program we developed with The Boston Celtics was the first of its kind for a professional sports franchise, and has driven impressive results for the team. The goal of our session is to give attendees a behind-the-scenes look at the factors contributing to the Celtics’ success and to share best-practices with direct marketers investigating a cross-channel marketing strategy that incorporates social media.”
“DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the best and brightest in the marketing and media communities,” said Paul A. McDonnough, DMA vice president, conferences and events. “We’re proud to have ClickSquared and The Boston Celtics as a part of such an important event.”
About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, and US Gypsum. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com.
About The Boston Celtics:
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in four different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About DMA2010 Conference & Exhibition:
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.
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