Press Releases

Big Data, Customer Acquisition & CRM Company, Zeta Interactive Acquires Boston-based Marketing Automation Platform Provider, ClickSquared

NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013.

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ClickSquared to Unveil Cross-Channel Attribution Solution at DMA2013

Senior Director of Strategy & Analytics Jason Spear to host roundtable discussion on Cross-Channel Attribution

BOSTON, October 8, 2013 –ClickSquared, a leading global provider of SaaS-based cross-channel campaign management solutions today announced it will be launching clickATTRIBUTION, a new solution for cross-channel response attribution, at the DMA2013 annual conference in Chicago, October 12-15, 2013. ClickSquared will also be exhibiting at the DMA2013, the biggest annual event in the direct marketing industry in the United States.

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ClickSquared to Participate in Econsultancy Webinar: “Five Tips to Drive Cross Channel Marketing Profitability”

ClickSquared VP of Marketing Kerry Reilly and The Relevancy Group CEO David Daniels will share five best practices to advance cross-channel marketing profitability. Hosted by Econsultancy, the webinar will present new data from an executive survey conducted in March 2013 and offer marketers perspective on the latest developments in cross-channel marketing. Participants will also glean insights into the latest strategies for improving relevance and engagement, including:
• The benefits of real-time data
• Methods for improving email relevance and response rates

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ClickSquared and AmberLeaf Form Partnership

  • Partnership couples strong consulting offerings with SaaS campaign management software and email services to help marketers improve conversion rates
  • Offers a cost-effective alternative to on-premise solutions without sacrificing functionality 
  • Relationship will help to break down the barriers that stand between data analytics and relevant customer communications

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ClickSquared Appoints New CEO

  • Sam Zales, proven leader brings extensive track record of growth, innovation and deep customer perspective
  • Will continue to drive rapid growth, innovation and strong market adoption of ClickSquared’s Cross-Channel Marketing Hub

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Online Marketing Summit Features Clicksquared Presentation: ‘Despite Social, Marketers’ Love Affair With Email Is Going Strong’


Join ClickSquared's SVP of Marketing, Dan Smith, as he shares insights from a survey of 400 marketers on the use of email marketing campaigns and where marketers are falling short on maximizing their effectiveness. Smith will offer tips on how to improve results by embracing strategies that heighten email relevancy and improve timing to increase customer engagement and improve conversions.

This session will examine:

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