Big Data vs. Actionable Data: 2 Steps for Capturing the Information You Need
Article for Target Marketing by Kerry Reilly
In the News
3 Companies Get Personal with Customers
Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.
By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine
Trends to watch: Email en vogue
Direct Marketing News, Ginger Conlon, October 2012
Email on a Mission
Direct Marketing News, Ginger Conlon, October 2012
Why Email Must Be a Part of Your Marketing Mix
eM+C Online Marketing Strategies & Tactics, Michael Thompson, September 2012
How to Use SMS as an Effective Marketing Tool
eM+C Online Marketing Strategies & Tactics, Dan Smith, September 2012
Challenge to Manage Across Communication Channels Continues
Loyalty 360, Phillip Britt, August 2012
Social Engagement That Makes Sense for Cross-Channel Marketing
eM+C Online Marketing Strategies & Tactics, Dan Smith, August 2012
How to Use Triggered Behavioral Marketing Programs
eM+C Online Marketing Strategies & Tactics, Valerie Vallancourt, August 2012
Cross-Channel Campaign Management in the Cloud
eM+C Online Marketing Strategies & Tactics, Dan Smith, July 2012
