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Big Data vs. Actionable Data: 2 Steps for Capturing the Information You Need

Article for Target Marketing by Kerry Reilly

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3 Companies Get Personal with Customers

Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.

By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine

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Trends to watch: Email en vogue

Direct Marketing News, Ginger Conlon, October 2012

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Email on a Mission

Direct Marketing News, Ginger Conlon, October 2012

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Why Email Must Be a Part of Your Marketing Mix

eM+C Online Marketing Strategies & Tactics, Michael Thompson, September 2012

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How to Use SMS as an Effective Marketing Tool

eM+C Online Marketing Strategies & Tactics, Dan Smith, September 2012

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Challenge to Manage Across Communication Channels Continues

Loyalty 360, Phillip Britt, August 2012

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Social Engagement That Makes Sense for Cross-Channel Marketing

eM+C Online Marketing Strategies & Tactics, Dan Smith, August 2012

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How to Use Triggered Behavioral Marketing Programs

eM+C Online Marketing Strategies & Tactics, Valerie Vallancourt, August 2012

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Cross-Channel Campaign Management in the Cloud

eM+C Online Marketing Strategies & Tactics, Dan Smith, July 2012

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