A conversation with Forrester analyst, Suresh Vittal
In this animated conversation, Forrester analyst Suresh Vittal, sits down with Dan Smith, senior vice president, marketing at ClickSquared as they discuss the differences and similarities and pros and cons between Cloud and Saas solutions. You'll also hear:
- The difference between multi-channel and cross-channel marketing from an analysts perspective
- Marketing platform capabilities you should be looking for from your techology provider
- The importance of working with a vendor that can maintain your database
