ClickSquared's Cross-Channel Marketing Hub'sSM mobile module empowers marketers to easily incorporate mobile into their channel mix, and it extends mobile messaging to social channels such as Facebook, Twitter, and YouTube.
Features currently supported through the mobile module include:
- Cross-channel opt-in
- Cross-channel subscription management
- Shared cross-channel dynamic content
- High-capacity colored barcode (Microsoft tag) support
- Outbound messaging
- Options for Twitter, Facebook, and RSS integration
- Mobile video via YouTube
- SMS polls with result sharing
- Mobile coupons
- Message scheduling
- Short code management
- Embedded MMA compliance
- Integrated campaign reporting
By giving marketers a single platform from which to manage mobile as part of their channel mix, they are able to intelligently reach more of their customers on the customer's preferred channel and, as a result, improve their marketing results.