Email is the most cost-effective and mission-critical communication channel for most marketing organizations today. But how can you send fully targeted and personalized messages without completely integrating your customer data? How can your email marketing messages be delivered quickly and cost-effectively, given how difficult integration can be? How can you orchestrate your email messages with your direct mail, mobile, social, survey, and web communications? You could handle the execution of your email marketing and cross-channel marketing yourself, but it means you must take on the complexity of ensuring delivery, maintaining deliverability, assuring compliance, and replicating business rules across multiple marketing platforms.
The Cross-Channel Marketing HubSM is the solution. The Hub is a fully integrated SaaS (Software as a Service) cross-channel campaign management and email marketing software platform.
The Cross-Channel Marketing Hub SaaS marketing platform makes it easy to design email campaigns and messages, while deliverability services are managed by ClickSquared:
- Robust campaign management: Market-leading cross-channel capabilities
- Granular targeting and dynamic personalization: The Cross-Channel Marketing Hub marketing platform allows you to use the full range of your customer data for segmentation, targeting, personalization, and event-triggering
- Managed services for delivery and deliverability: Leave it to ClickSquared'semail marketing software to ensure messages are getting to recipients
- Robust content creation and management: Easy assembly of templates, digital assets, and personalization logic
- Extensive reporting and analysis: The Cross-Channel Marketing Hub provides deep insight into performance, from delivery metrics to ROI, and individual-level open, click, and post-click behavior
- Cross-channel integration: Email messaging is easily orchestrated with other outbound and inbound channels, both online and offline, creating an interactive, highly effective dialog with customers
ClickSquared supports the entire life cycle of email marketing and cross-channel marketing messages, from ideation through to post-campaign analysis.