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Direct Mail

While it may not be the mainstay of direct marketing programs that it once was, primarily because of its relatively high cost, direct mail is still a very effective channel for marketers to reach customers and prospects as part of an integrated cross-channel marketing program. Many organizations make the mistake of segregating their communication channels, and, by doing so, they lose the ability to orchestrate a dialog across channels:

ClickSquared's Cross-Channel Marketing HubSM allows you to orchestrate your direct mail by leveraging other channels. You can share targeting rules, personalization logic, creative content, and even landing pages that use high-capacity color barcodes.

Moreover, ClickSquared, leveraging its legacy as a direct mail service provider, can directly print and mail your communications, or, if you prefer, send personalized, full color output — or simple mail files — to your existing print provider.