click Digital Marketing System
The click Digital Marketing System is ClickSquareds integrated marketing intelligence, database management and communications solution. click is a scalable, hosted service providing access to all of its components via a web browser. You can manage your relationship marketing initiatives completely through click or lean on our veteran account staff for not only our strategic marketing input, but to manage your day to day programs.
Dashboard >> Select to enlarge
The click solution includes:
>> Portal & Workflow Control System
>> Multi-Channel Campaign Management
>> Automated Database Management
:: Portal & Workflow Control System: Accessed via your web browser, the Portal & Workflow Control System is the entry point to click and all of its functions. It provides secure, controlled access at the authorized individual client and user levels. The dashboard is customized to include key information from each nightly or real time refresh of your database. In addition, all initiatives are managed and tracked through the Workflow Control application including scheduling, team communication and resource tracking for all projects.
:: Marketing Intelligence: The Marketing Intelligence System is designed to convert data from its raw format into a single cohesive marketing database optimized for generated outbound communications, reporting and analysis. Once converted into this format, marketing professionals can get a 360-degree view of individual customers, query and identify customers for communications purposes, view or even build analytical reporting frameworks for segmented relationship marketing, and mine data for relevant trends or key customer groups.
:: Multi-Channel Campaign Management: The Multi-Channel Campaign Management System is used to implement relationship marketing communications. These include individual and automated campaigns developed via the configuration of real-time business rules to manage both online (Email, SMS, Web, Popup/Widget) and offline (Direct Mail, Phone, Fax, Sales, Service, Operations) communications. The communication system can implement rules established as part of the Marketing Intelligence System segmentation in real-time, allowing a company to send highly personalized communications through any direct channel.
Just like our approach to customers, ClickSquared believes that campaigns should be viewed as a single 360 degree view containing all delivery channels. With the click multi-Channel Campaign Management System you can create a campaign that bundles all channels under a single, consolidated view. We simplify campaign management business rules by exposing campaign logic that helps you:- Prioritize the delivery channel: Keeping the communication relevant (adhering to customer preferences), timely (sms vs. email) and most cost effective (email delivery and/or personalized web session vs. direct mail and/or phone)
- Manage Criteria: Manage the selection of recipients either by their core attributes (such as geographical location or gender), or by triggered events (web site opt-in, new hotel reservation, new purchase, service call, customer-selected alerts, etc.).
:: Real-Time Results: A campaign is most effectively managed if accurate and up to date results are available to the user. Within clicks multi-channel campaign management system, a user can view in real time the progress of their campaign, as well as the campaign ROI. This is done by combining the campaign recipient data and transactional data to determine the success of the campaign (revenue, # of leads, # of customers, etc).
:: Automated Database Management: The Automated Database Management System takes disparate client raw data and combines it to provide a single view of the customer. While ClickSquared employs standard practices for many of our processing and cleansing routines, we realize and respond to customization given that our clients are all very different and have requirements and business rules that are specific only to them. Some of our standard processes include:
- US and International Address Standardization at CASS certification
- Name standardization and Genderization
- Phone/Fax standardization
- Email address cleansing and hygiene
- Merge/Purge and customer consolidation
- Householding